Struggling with a stagnated share of wallet, few new customers and low engagement on platforms. A full digital transformation was needed to refresh and update the customer experience for a financial sector giant.

We kicked off with a deep research stage to better understand the user perception of the client, understanding their problem and opportunity areas, and the requirements that a digital customer has from a bank. We continued to engineer an end-to-end experience across various touchpoints that is aligned to a carefully crafted experience promise and strategy.

The Immersion Team started by aiming to understand the user perception of the client, understanding their problem and opportunity areas, and the requirements that a digital customer has from a bank. We continued to engineer an end-to-end experience across various touchpoints that is aligned to a carefully crafted experience promise and strategy.